This is another one of those words that litter the table of IT elements that have been borrowed and adapted from the outside world. Marketers talk a lot about channels as the different ways that products and services are sold and distributed.
It is similar for software and technology, but more so, because of the growth of mobile and web-based marketplaces. Channels can greatly influence the needs of your Customers and Users, as well as design & development activities, branding, usability and re-use.
That’s just a little taster of what this IT element is all about. To find out more, why not Ask the IT Chemist.
(c) 2015 Antony Lawrence CBA Ltd.
[…] talked about repurposing as a way that organisations can re-use material for multiple channels. By channel, I mean any means by which goods or services are marketed, sold, distributed or delivered to the […]