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You are here: Home / IT Elements / Easy IT elements – Channels explained

Easy IT elements – Channels explained

IT Element Channels

This is another one of those words that litter the table of IT elements that have been borrowed and adapted from the outside world. Marketers talk a lot about channels as the different ways that products and services are sold and distributed.

It is similar for software and technology, but more so, because of the growth of mobile and web-based marketplaces. Channels can greatly influence the needs of your Customers and Users, as well as design & development activities, branding, usability and re-use.


That’s  just a little taster of what this IT element is all about. To find out more, why not Ask the IT Chemist.

(c) 2015 Antony Lawrence CBA Ltd.

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About IT Chemist

The IT Chemist is the brains behind the IT Elements. He comes from a science and engineering background (of course!) What he lacks in creativity and the social aspects of IT, he more than makes up for with a thorough understanding of the raw material needed to make technology projects and business change initiatives successful. He is the ‘go to’ man if you have any questions about the Table of IT Elements.

In his spare time the IT Chemist likes to catalogue his bus ticket collection and repair his Sinclair C5.

Reader Interactions

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  1. Repurposing Learning Objects - IT Elementary School says:
    July 3, 2015 at 4:58 pm

    […] talked about repurposing as a way that organisations can re-use material for multiple channels. By channel, I mean any means by which goods or services are marketed, sold, distributed or delivered to the […]

    Reply
  2. How many webs are there? - IT Elementary School says:
    November 8, 2015 at 9:25 pm

    […] messages and interactions, not just to appeal to millennials, but to cater for the new diversity of channels, networking and buying […]

    Reply

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