BIG meaning lots of it, complex, fast-changing and sometimes fuzzy! Data has always been important to help understand customers, to analyse the behaviour and performance of processes, and to help decision-making. This is still the case, but now it’s business-critical and real-time.
Here’s a scary thought (there are many similar mind-boggling stats out there). By searching for this quote I have added to the growing data mountain!
Every two days now we create as much information as we did from the dawn of civilization up until 2003’- Google CEO Eric Schmidt
That’s just a little taster of what this IT element is all about. To find out more, why not Ask the IT Chemist.
(c) 2015 Antony Lawrence CBA Ltd.